Toy of the Year
The best toy of the year.
L.O.L. Surprise! by MGA Entertainment
People's Choice Awards
The best toy of the year, decided solely by consumers who vote on ToyAwards.org.
Rainbocorns Ultimate Sequin Surprise Series 2
ZURU
Action Figure of the Year
Toys that include action figures
Disney Pixar Toy Story Basic Figures
Mattel, Inc.
Collectible of the Year
Toys that compose a set and can be collected in multiples; can include novelty playthings miniature versions of existing lines, licensed collectibles, etc.
L.O.L. Surprise! Winter Disco Series
MGA Entertainment
Construction Toy of the Year
Toys that include building & engineering sets.
LEGO® CITY Deep Space Rocket and Launch Control
LEGO Systems, Inc.
Creative Toy of the Year
The best arts and crafts, construction or other indoor toy that inspires creative play through various forms of activity.
Star Wars: Galaxy’s Edge Droid Depot Custom Astromech Units
Disney Parks
Doll of the Year
Toys that include baby, toddler, and fashion dolls.
L.O.L. Surprise! O.M.G. Fashion Dolls
MGA Entertainment
Game of the Year
Children’s board, card, electronic or other physical game formats and puzzles.
Pictionary Air
Mattel, Inc.
Infant/Toddler Toy of the Year
Toys that are developed for ages 0-3.
Fisher-Price® Linkimals™
Mattel, Inc.
Innovative Toy of the Year
Toys that utilize innovative design, technology, or manufacturing processes to enhance play value.
Harry Potter Invisibility Cloak by
Wow! Stuff
License of the Year
Character or property that has had success spreading its brand throughout the industry.
Baby Shark
Pinkfong
Outdoor Toy of the Year
Toys that are designed for outdoor play, including ride-ons.
Create A Castle
Create A Castle
Playset of the Year
Toys that are designed to work together to enact some action or event.
Mars Space Station
PLAYMOBIL
Plush Toy of the Year
Toys that are made of fabric and stuffed with cotton or similar filling.
Pinkfong Baby Shark Song Puppets with Tempo Control
WowWee
Preschool Toy of the Year
Toys that are developed for ages 3-5.
Coding Critters
Learning Resources®
Specialty Toy of the Year
Toys that are distributed through specialty retailers and are not sold at mass.
LEGO® Stranger Things The Upside Down
LEGO Systems, Inc.
STEM/STEAM Toy of the Year
Physical toys that are electronic or interact with a smartphone, tablet or gaming device.
LEGO® BOOST Star Wars™ Droid Commander
LEGO Systems, Inc.
Vehicle of the Year
Toys that are powered or non-powered vehicles, and their playsets / accessories.
Hot Wheels Mario Kart Die-Cast Vehicle Assortment
Mattel, Inc.