Toy of the Year Awards

2020 Winners

Toy of the Year

Toy of the year

The best toy of the year.

L.O.L. Surprise! by MGA Entertainment 

People's Choice Awards

Funko's Mystery Minis

The best toy of the year, decided solely by consumers who vote on

Rainbocorns Ultimate Sequin Surprise Series 2

Action Figure of the Year

Marvel Guardians of the Galaxy Dancing Groot Figure

Toys that include action figures

Disney Pixar Toy Story Basic Figures
Mattel, Inc. 

Collectible of the Year


Toys that compose a set and can be collected in multiples; can include novelty playthings miniature versions of existing lines, licensed collectibles, etc.

L.O.L. Surprise! Winter Disco Series
MGA Entertainment

Construction Toy of the Year

LEGO® Star Wars BB-8™

Toys that include building & engineering sets.

LEGO® CITY Deep Space Rocket and Launch Control
LEGO Systems, Inc. 

Creative Toy of the Year

Star Wars Droid Inventor Kit 

The best arts and crafts, construction or other indoor toy that inspires creative play through various forms of activity.

Star Wars: Galaxy’s Edge Droid Depot Custom Astromech Units
Disney Parks

Doll of the Year

Wonder Crew Superhero Will 

Toys that include baby, toddler, and fashion dolls.

L.O.L. Surprise! O.M.G. Fashion Dolls
MGA Entertainment

Game of the Year

Soggy Doggy

Children’s board, card, electronic or other physical game formats and puzzles.

Pictionary Air
Mattel, Inc.

Infant/Toddler Toy of the Year

Teddy Ruxpin

Toys that are developed for ages 0-3.

Fisher-Price® Linkimals™
Mattel, Inc. 

Innovative Toy of the Year

Rubie's Jurassic World T-Rex Inflatable Costume

Toys that utilize innovative design, technology, or manufacturing processes to enhance play value.

Harry Potter Invisibility Cloak by
Wow! Stuff

License of the Year

Star Wars

Character or property that has had success spreading its brand throughout the industry.

Baby Shark

Outdoor Toy of the Year

Bunch O Balloons Filler Soaker

Toys that are designed for outdoor play, including ride-ons.

Create A Castle  
Create A Castle

Playset of the Year

Hot Wheels® Super Ultimate Garage

Toys that are designed to work together to enact some action or event.

Mars Space Station

Plush Toy of the Year

Disney Junior Minnie’s Walk and Play Puppy

Toys that are made of fabric and stuffed with cotton or similar filling.

Pinkfong Baby Shark Song Puppets with Tempo Control

Preschool Toy of the Year

PAW Patrol My Size Lookout Tower

Toys that are developed for ages 3-5.

Coding Critters
Learning Resources®

Specialty Toy of the Year

LEGO® Star Wars™ Millennium Falcon™

Toys that are distributed through specialty retailers and are not sold at mass.

LEGO® Stranger Things The Upside Down
LEGO Systems, Inc.

STEM/STEAM Toy of the Year

LEGO® BOOST Creative Toolbox

Physical toys that are electronic or interact with a smartphone, tablet or gaming device.

LEGO® BOOST Star Wars™ Droid Commander
LEGO Systems, Inc.

Vehicle of the Year

PAW Patrol Sea Patroller

Toys that are powered or non-powered vehicles, and their playsets / accessories.

Hot Wheels Mario Kart Die-Cast Vehicle Assortment
Mattel, Inc.