Vote for INFANT TODDLER TOY OF THE YEAR
Select one toy for the Infant Toy of the Year. Then SUBMIT your vote.
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16” Squishmallows by Jazwares
Squishmallows is an award-winning global phenomenon that continues its rise in capturing the hearts of millions of fans, with more than 2,500 personalities to collect. Each colorful 16-inch plush features its own unique personality, story, and whimsical aesthetic that provide unparalleled inspiration and joy for multigenerational fans.
MSRP: $29.99 | All ages | squishmallows.com
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Build-A-Bear Plush Axolotl by Build-A-Bear Workshop
Axolotls are all the rage and a bestseller at Build-A-Bear. Available in a variety of colors and sizes, the plush features fuzzy gills and charmingly cute smiles. This adorable amphibian is widely popular on social channels and in video games, and fans love being able to create their own character.
MSRP: $24.00 | 3+ | buildabear.com
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Cookeez Makery by Moose Toys
The best thing since sliced bread, the new Cookeez Makery is an oven-themed playset that lets kids mix and make “dough” to create their new sweet-scented plush best friend. There’s a plush puppy, bunny, or kitten to take out and cuddle warm from the oven, and it's deliciously scented either bread or cinnamon. Cookeez Makery is a recipe for playtime fun and the only plush baked where all you “knead” is love.
MSRP: $34.99 | 4-8 | moosetoys.com
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Fluffie Stuffiez by MGA Entertainment
Fluffie Stuffiez offers a unique three ways to play – pull it, reveal it, and stuff it. The patented fur offers a fun and soothing tactile experience as you remove the outer layer of fur to discover a surprise character underneath. The squishy pouch packaging doubles as storage for your fluff and becomes a second friend.
MSRP: $14.99 | 4+ | lolsurprise.com
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GUND Recycled Plush by Spin Master
GUND's first line of sustainably soft friends is sourced from 100% recycled materials. Each plush is crafted with luxe, ultra-soft recycled plush, fiber fill, thread, and pre-consumer recycled beads. Only recycled packaging and labels were used.
MSRP: $20.00 | 0+ | spinmaster.com
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Slumberkins How to Bee Helpful Set
by Slumberkins Inc
The Slumberkins How to Bee Helpful Set is made for snuggles and story time. The soft and plush Heart Pillow stores five mini creatures from the Slumberkins caring crew and the hardcover book, “How to BEE Helpful.”
MSRP: $115.99 | 2-8 | slumberkins.com
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tonies® x Steiff Jimmy Bear by Tonies USA
Steiff and Tonies partnered together to bring little listeners the Soft Cuddly Friends, the first Steiff animals that tell loving bedtime stories, including ones that you can record with your own voice! Pair the Steiff Jimmy Bear Tonie with a Toniebox for an hour of original stories.
MSRP: $39.99 | 3+ | us.tonies.com