2022 Toy of the Year (TOTY) Awards

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WINNER - Squishmallows by Jazwares

Squishmallows is a range of colorful, cuddly, collectible plush toys each with unique names and biographies. Loved by all ages, Squishmallows offers fun and comfort, coupled with a diverse and inclusive online community who creatively take to social media to express their fandom for the 1,000+ Squishmallows characters.

MSRP: $29.99 | all ages | squishmallows.com/ | Share:

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Blue’s Clues & You! Check-up Time Blue by Just Play

The interactive Blue’s Clues & You! Check-Up Time Blue plush encourages kids to care for others as they give Blue a check-up. Blue’s chest, cheeks, and mouth light up to guide little doctors through the examination with the interactive accessories including an otoscope, thermometer, and stethoscope.

MSRP: $34.99 | 3+ years | justplayproducts.com | Share:

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Moji The Lovable Labradoodle by Skyrocket

This cuddly furball responds to voice commands, touch points and interactive cards with 150+ reactions. A smart collar communicates Moji’s puppy thoughts through colorful, animated emojis, and reads interactive cards for more nurturing. Tail-wagging, head-tilting, and a dozen tricks like “High Five!” and “Speak!” make Moji life-like. Includes interactive accessories.

MSRP: $99.99 | 4+ years | www.skyrocketon.com | Share:

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Scruff-A-Luvs Cutie Cuts by Moose Toys

Scruff-A-Luvs Cutie Cuts transforms a messy mutt into a pampered pup with 10 surprises along the way. Cutie Cuts encourages children to groom and “shave” their plush dog with a tool that removes the puppy’s overgrown hair and reveals which breed was rescued, offering a full salon experience.

MSRP: $29.99 | 4-8 years | www.moosetoys.com | Share:

Star Wars: The Mandalorian The Child Real Moves Plush

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Star Wars: The Mandalorian The Child Real Moves Plush by Mattel

The Child Real Moves Plush brings Grogu to life! With an infrared interactive wearable remote control, this life size feature plush with animatronic head and arm features can follow a user around the room, wander on its own, play hide & seek or be controlled by the center joystick.

MSRP: $59.99 | 3+ years | www.mattel.com | Share:

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TeeTurtle Reversible Plushies by Tee Turtle, LLC

TeeTurtle’s award-winning reversible plushies have taken TikTok by storm! These adorable sensory fidget toys help you show your mood without saying a word. They are supersoft, easy to flip inside out, and have two different faces to help you express yourself.

MSRP: $15.00 | 3+ years | www.teeturtle.com | Share:

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ZURU Rainbocorns Fairycorns by ZURU

The magic of Rainbocorns and the wonder of fairies hatch together in Rainbocorns Fairycorn Surprise. Seven new characters including a rare Golden Hippocorn join the family, each featuring ten surprises including a glitter heart, color-changing Rainbocorn poop, Boo-Boocorn egg, detachable fairy wings to wear, stickers and more.

MSRP: $24.99 | 3+ years | www.ZURU.com | Share:

You could win all the toys in this category when you vote for your favorite toy! (Please choose one and submit below)

You could win all the toys in this category when you vote for your favorite toy!
(Please choose one and submit below)