Vote for PROPERTY TOY OF THE YEAR
Select one toy for the Property Toy of the Year. Then SUBMIT your vote.
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Barbie Franchise by Mattel Inc.
Founded in 1959, Barbie is the most recognizable doll brand in the world. The brand continues its journey to inspire the limitlessness potential in every girl by breaking boundaries and embracing an ever-changing world. With a feature film release and over 100 partners, 2023 has become the year of Barbie.
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Bluey by BBC Studios
Bluey is a heartfelt and funny portrayal of family life and celebration of play that is adored by children and adults worldwide. The series is a global hit on Disney+ and Disney Junior, and the fast-growing Bluey brand includes products in numerous categories, including toys, apparel, consumables, crafts, and more.
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Disney 100 by The Walt Disney Company
Disney invites you to come celebrate Disney 100 Years of Wonder and all its magical moments throughout 2023. As we celebrate the first 100 years, may the wonder live on in all of us for 100 years more.
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Magic: The Gathering The Lord of The Rings: Tales of Middle-Earth™ by Hasbro
The Lord of the Rings: Tales of Middle-earth™ brings to life the iconic world of J.R.R. Tolkien and lets you follow the paths of beloved characters in the way only Magic: The Gathering Universes Beyond can.
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Spider-Man by The Walt Disney Company
Introduced 60 years ago, our friendly neighborhood hero couldn’t be any more amazing. The Spider-Man franchise has achieved its strongest sales in its history this year based on a well-executed strategy of multiplatform support across film, TV, preschool, YouTube, evergreen programs, and innovative products for fans of all ages.
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Squishmallows by Jazwares
Squishmallows is an award-winning global phenomenon that has taken social media by storm and captured the hearts of fans. Each plush features its own unique personality and whimsical aesthetic that provide unparalleled joy for multigenerational fans and has now inspired a global lifestyle franchise with partners around the world.
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Teenage Mutant Ninja Turtles: Mutant Mayhem by Paramount Consumer Products
What started as a comic book series has since become a worldwide phenomenon with a new film, Teenage Mutant Ninja Turtles: Mutant Mayhem, which hit theaters this summer. This iconic franchise continues to expand and accumulate multigenerational fans, and Paramount has amassed an epic collection with everything fans could ever need.