America Votes for TOTY


You could win all the toys in this category when you vote for your favorite toy!
(Please choose one and submit below)
Barbie Franchise
Barbie Franchise Select

Barbie Franchise by Mattel Inc.

Founded in 1959, Barbie is the most recognizable doll brand in the world. The brand continues its journey to inspire the limitlessness potential in every girl by breaking boundaries and embracing an ever-changing world. With a feature film release and over 100 partners, 2023 has become the year of Barbie.

Bluey Select

Bluey by BBC Studios

Bluey is a heartfelt and funny portrayal of family life and celebration of play that is adored by children and adults worldwide. The series is a global hit on Disney+ and Disney Junior, and the fast-growing Bluey brand includes products in numerous categories, including toys, apparel, consumables, crafts, and more.

Disney 100
Disney 100 Select

Disney 100 by The Walt Disney Company

Disney invites you to come celebrate Disney 100 Years of Wonder and all its magical moments throughout 2023. As we celebrate the first 100 years, may the wonder live on in all of us for 100 years more.

Magic The Gathering The Lord of The Rings: Tales of Middle-Earth
Magic The Gathering The Lord of The Rings: Tales of Middle-Earth Select

Magic: The Gathering The Lord of The Rings: Tales of Middle-Earth™ by Hasbro

The Lord of the Rings: Tales of Middle-earth™ brings to life the iconic world of J.R.R. Tolkien and lets you follow the paths of beloved characters in the way only Magic: The Gathering Universes Beyond can.

Spider-Man Select

Spider-Man by The Walt Disney Company

Introduced 60 years ago, our friendly neighborhood hero couldn’t be any more amazing. The Spider-Man franchise has achieved its strongest sales in its history this year based on a well-executed strategy of multiplatform support across film, TV, preschool, YouTube, evergreen programs, and innovative products for fans of all ages.

Squishmallows Select

Squishmallows by Jazwares

Squishmallows is an award-winning global phenomenon that has taken social media by storm and captured the hearts of fans. Each plush features its own unique personality and whimsical aesthetic that provide unparalleled joy for multigenerational fans and has now inspired a global lifestyle franchise with partners around the world.

Teenage Mutant Ninja Turtles: Mutant Mayhem
Teenage Mutant Ninja Turtles: Mutant Mayhem Select

Teenage Mutant Ninja Turtles: Mutant Mayhem by Paramount Consumer Products

What started as a comic book series has since become a worldwide phenomenon with a new film, Teenage Mutant Ninja Turtles: Mutant Mayhem, which hit theaters this summer. This iconic franchise continues to expand and accumulate multigenerational fans, and Paramount has amassed an epic collection with everything fans could ever need.