America votes for TOTY


You could win all the toys in this category when you vote for your favorite toy!
(Please choose one and submit below)
Baby Shark
Baby Shark Select


Baby Shark by Pinkfong

Baby Shark, #6 most-watched video in YouTube history, has become one of the most important cultural phenomena of our generation. The franchise secured 46 U.S. licensees in less than a year and 200+ licensees worldwide. Baby Shark attests power of modern digital content, redefining the way a franchise is built. | Share:

Barbie 60th Anniversary Program
Barbie 60th Anniversary Program Select

Barbie 60th Anniversary Program by Mattel, Inc.

Since 1959, Barbie’s brand purpose has been to inspire the limitless potential in every girl. As the doll that launched it all, Barbie is a top licensee and toy property. The brand drives innovation, purpose-driven and imaginative play while leveraging heritage with fashion and pop culture. | Share:

JoJo Siwa
JoJo Siwa Select

JoJo Siwa by Nickelodeon

JoJo Siwa is a global phenomenon with a signature style, a unique voice and positive message to kids everywhere. Since first partnering in 2016, Nickelodeon has grown JoJo from a YouTube creator into a CP powerhouse with a billion-dollar global business spanning Toys, Fashion & Apparel, CPG, HBA, and more. | Share:

Marvel Avengers Endgame
Marvel Avengers Endgame Select

Marvel Avengers Endgame by Disney / Marvel Licensing

Marvel Avengers Endgame came to life in a theatrical release on April 26, 2019. LEGO launched five top-selling novelty playsets in March 2019 tied to the most iconic superhero film of all time, Avengers Endgame. | Share:

PAW Patrol Mighty Pups Super PAWs
PAW Patrol Mighty Pups Super PAWs Select

PAW Patrol Mighty Pups Super PAWs by Spin Master / Nickelodeon

Spin Master, in partnership with Nickelodeon, shook things up this year when a mysterious meteor crashed into Adventure Bay. The pups were transformed from community heroes to superheroes with all new powers that allowed them to unleash the mighty within. Fans could channel their mighty with all new licensed items. | Share:

Pokémon Select

Pokémon by The Pokémon Company International

Pokémon is one of the most beloved and recognized entertainment franchises in world spanning video games, mobile games, animation, the Pokémon Trading Card Game, blockbuster live-action movies, competitive leagues, publishing, licensed merchandise, and more. | Share:

Ryan's World
Ryan's World Select

Ryan's World by successfully launched a lifestyle franchise that included toys, games, sporting goods, apparel, books, and digital gaming for the number one and highest earning YouTube star, Ryan’s ToyReview. With Walmart having the first to market exclusive, the inaugural line was a massive retail success propelling the brand’s expansion for 2019. | Share:

Toy Story 4
Toy Story 4 Select

Toy Story 4 by The Walt Disney Company

Disney and Pixar’s Toy Story 4 once again proved that “You’ve Got a Friend in Me” is not just a song. The film surpassed $1B at the global box office and delivered a major cross-category merchandise program with something for everyone. | Share: