Vote for INFANT TODDLER TOY OF THE YEAR
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WINNER
Baby Shark by Pinkfong
Baby Shark, #6 most-watched video in YouTube history, has become one of the most important cultural phenomena of our generation. The franchise secured 46 U.S. licensees in less than a year and 200+ licensees worldwide. Baby Shark attests power of modern digital content, redefining the way a franchise is built.
babyshark.wowwee.com |
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Barbie 60th Anniversary Program by Mattel, Inc.
Since 1959, Barbie’s brand purpose has been to inspire the limitless potential in every girl. As the doll that launched it all, Barbie is a top licensee and toy property. The brand drives innovation, purpose-driven and imaginative play while leveraging heritage with fashion and pop culture.
www.barbie.com |
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JoJo Siwa by Nickelodeon
JoJo Siwa is a global phenomenon with a signature style, a unique voice and positive message to kids everywhere. Since first partnering in 2016, Nickelodeon has grown JoJo from a YouTube creator into a CP powerhouse with a billion-dollar global business spanning Toys, Fashion & Apparel, CPG, HBA, and more.
www.itsjojosiwa.com |
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Marvel Avengers Endgame by Disney / Marvel Licensing
Marvel Avengers Endgame came to life in a theatrical release on April 26, 2019. LEGO launched five top-selling novelty playsets in March 2019 tied to the most iconic superhero film of all time, Avengers Endgame.
www.shopdisney.com |
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PAW Patrol Mighty Pups Super PAWs by Spin Master / Nickelodeon
Spin Master, in partnership with Nickelodeon, shook things up this year when a mysterious meteor crashed into Adventure Bay. The pups were transformed from community heroes to superheroes with all new powers that allowed them to unleash the mighty within. Fans could channel their mighty with all new licensed items.
www.pawpatrol.com |
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Pokémon by The Pokémon Company International
Pokémon is one of the most beloved and recognized entertainment franchises in world spanning video games, mobile games, animation, the Pokémon Trading Card Game, blockbuster live-action movies, competitive leagues, publishing, licensed merchandise, and more.
www.pokemon.com |
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Ryan's World by pocket.watch
pocket.watch successfully launched a lifestyle franchise that included toys, games, sporting goods, apparel, books, and digital gaming for the number one and highest earning YouTube star, Ryan’s ToyReview. With Walmart having the first to market exclusive, the inaugural line was a massive retail success propelling the brand’s expansion for 2019.
www.pocket.watch |
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Toy Story 4 by The Walt Disney Company
Disney and Pixar’s Toy Story 4 once again proved that “You’ve Got a Friend in Me” is not just a song. The film surpassed $1B at the global box office and delivered a major cross-category merchandise program with something for everyone.
movies.disney.com |
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