2021 Toy of the Year (TOTY) Awards

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WINNER - Barbie Color Reveal by Mattel

Barbie® Color Reveal™ delivers an unboxing experience that’s full of surprises. Each doll's look remains a mystery until swirled in warm water and revealed. Each has a different combination of eye color, sculpted hair, skin tone and decorated leotard, along with coordinating mystery fashions and accessories.

MSRP: $14.99 | 3+ years | www.barbiecolorreveal.com | Share:

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Cave Club Fashion Dolls by Mattel

An assortment of five fashion dolls with 11 points of articulation, bright neon hair, a dino pet, two play pieces themed to their unique personality, and a comb to style their hair. The dolls experience their “firsts” as curious explorers of the prehistoric world accompanied by their adorable pets.

MSRP: $14.99 | 4-8 years | shop.mattel.com | Share:

Disney Junior Doc McStuffins Wash Your Hands Singing Doll

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Disney Junior Doc McStuffins Wash Your Hands Singing Doll by Just Play

From Disney Junior’s hit animated show, Doc McStuffins is a role-model who can now help preschoolers understand the importance of washing hands and wearing a face mask to prevent the spread of germs. Kids love singing along to the “Wash Your Hands” song and hearing iconic Doc McStuffins phrases.

MSRP: $24.99 | 3+ years | www.JustPlayProducts.com | Share:

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FailFix by Moose Toys

Inspired by popular online beauty fails, FailFix allows kids to takeover the makeover and create head-to-toe transformations. FailFix dolls arrive with hair and makeup fails! With a new outfit, face and hair tools, kids transform their dolls from EPIC Fail to EPIC Fix. There are five FailFix dolls to collect.

MSRP: $19.99 | 6+ years | www.moosetoys.com | Share:

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Healthy Roots Dolls: Zoe Doll by Healthy Roots Dolls

Zoe's hair is specially designed with curl power, allowing it to be washed and styled like real hair. Kids can use real products and try out countless styles from puffs to box braids! With Zoe, kids can learn step by step how to love every single one of their curls.

MSRP: $79.99 | 6+ years | www.healthyrootsdolls.com | Share:

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L.O.L Surprise! O.M.G. Remix Dolls by MGA Entertainment

O.M.G. we sisters are ready to take the stage, but everything on the So Extra Tour got REMIXED. We’re calling all B.B.s to help unbox fashion, music and more! Each fashion doll has 25 surprises and a full-size record that really plays music on the innovative record player package.

MSRP: $39.99 | 4+ years | www.lolsurprise.com | Share:

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Rainbow High Fashion Dolls by MGA Entertainment

Ruby Anderson, Poppy Rowan, Sunny Madison, Jade Hunter, Skyler Bradshaw and Violet Willow – are the beautifully bold, fashion-forward students at Rainbow High. They’re bringing amazing fashion to the halls of Rainbow High and fans have noticed! With the debut of six new Rainbow High dolls, fans can #CollectTheRainbow!

MSRP: $26.99 | 6+ years | www.rainbowhigh.com | Share:

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The Fresh Dolls by World of EPI

The Fresh Dolls™ is a line of Black and multicultural fashion dolls with trendy fashion sets, created by Dr. Lisa Williams, and refreshed for 2020. Each doll’s face sculpt, skin tone and hair texture was designed to reflect authentic representation so children of color can grow up seeing their beauty.

MSRP: $17.99 | 3+ | thefreshdolls.com | Share:

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You could win all the toys in this category when you vote for your favorite toy! (Please choose one and submit below)

You could win all the toys in this category when you vote for your favorite toy!
(Please choose one and submit below)