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Creative Toy

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American Girl® Create Your Own™
American Girl® Create Your Own™ Select

American Girl® Create Your Own™ by Mattel, Inc.

American Girl’s award-winning Create Your Own™ doll line for kids ages 6 and up offers the ultimate experience in doll personalization. Included with the customized Create Your Own 18-inch doll is a choice of an exclusive outfit and accessories; a personalized video message; and other extras like braces, hearing aids, and glasses.

MSRP: $220.00 | 6+ |

Beast Lab
Beast Lab Select

Beast Lab by Moose Toys

Prepare to unleash a beast with Beast Lab, an interactive, experiment-based playset that empowers kids to create an epic electronic action figure. Loaded with action-packed battle fun, kids can repeat the experiment again and again, and the fully articulated beast will evolve every time it is activated with new sounds, colors, and ways to play.

MSRP: $74.99 | 5+ |

Magic Mixies Magical Crystal Ball
Cool Maker Pop Style Bracelet Maker Select

Cool Maker PopStyle Bracelet Maker
by Spin Master

This set is a DIY bracelet kit that allows kids to create 10 unique bracelets without any knots, cutting, or clasps with the super easy, pop-on bead system. Kids can easily can pop off the beads to take them apart and make all new ones. With 170 beads to choose from, the included storage keeps bead organization hassle-free.

MSRP: $24.99 | 7+ |

Creative-Tonies Select

Creative-Tonies by Tonies USA

While most of our Tonies offer pre-loaded songs and stories for listening, Creative-Tonies allow children to create their own audio with these programmable figurines. Children can record up to 90 minutes of their own songs, stories, or poems, empowering them to become authors and creators.

MSRP: $9.99 | 3+ |

Mars Rovers Clixo Pack
Mars Rovers Clixo Pack Select

Mars Rovers Clixo Pack by Toyish Labs

The Mars Rovers Clixo Pack is a glow-in-the-dark flexible magnetic building experience designed for imaginative minds. With all-terrain wheels, fire blasters, and custom pieces, kids can build countless rovers, motorcycles, and space drones to explore the most challenging Martian landscapes. Get your spacesuit ready to unleash STEAM skills and creativity.

MSRP: $39.99 | 6+ |

National Geographic Hobby Pottery Wheel
National Geographic Hobby Pottery Wheel Select

National Geographic Hobby Pottery Wheel
by Blue Marble

The National Geographic Hobby Pottery Wheel makes creating with clay fun and easy. The tool arm simplifies centering and opening, and the high-quality wheel gives users the chance to develop a creative skill they can use for a lifetime.

MSRP: $139.99 | 8+ |

Skillmatics Foil Fun
Skillmatics Foil Fun Select

Skillmatics Foil Fun by Skillmatics

Foil Fun is a magical arts & crafts activity that inspires hours of imaginative fun. Kids can make sparkly foil-embossed stickers and arrange them on picture canvases creating original works of art. The mess-free activity requires no cutting, painting, coloring, or parental supervision. Themes include space, animals, dinosaurs, and unicorns & princesses.

MSRP: $19.99 | 4-9 |

Tasty Labs: Wizard Potion Science Kit
Tasty Labs: Wizard Potion Science Kit Select

Tasty Labs: Wizard Potion Science Kit
by Thames & Kosmos

Tasty Labs: Wizard Potion Science Kits are chemistry experiments you can drink! Follow the illustrated story of two young wizards-in-training as they mix up a series of magic potions and discover real scientific phenomena in the process. A combination of pretend play and real science, this toy gets kids' creative juices flowing with lots of yummy concoctions.

MSRP: $24.95 | 8+ |