America Votes for TOTY

The Toy Foundation™’s Toy of the Year® (TOTY®) Awards recognizes the top toys, games, and properties across 17 categories of play.

Thank you to all who voted for the 2023 TOTY Awards! Your votes honored Monster High Skullector Line by Mattel, Inc. with the 2023 “People’s Choice” award. Additional congratulations to Squishmallows by Jazwares for taking home the 2023 “Toy of the Year” award.

See the 2023 Winners

Click on the icons below to view the 2023 nominees in each category. Voting is currently closed.



The TOTY Awards are the kick-off party to the toy industry’s most important event of the year, Toy Fair®, The celebration also raises money to support The Toy Foundation’s work to deliver the extraordinary benefits of play to children in need. Learn More.